THE ICONIC exists as a part of an ecosystem and recognises that we can play a positive role in our community by tackling some of the social challenges that exist around us.
Although we are a young business, we are proud to have organically become involved in a range of different causes close to the collective hearts of our people.
In late 2018, THE ICONIC Community Framework was developed collaboratively by a cross-functional group of ICONIC employees and executives, outlining the governance framework for identifying, governing and managing community engagement at THE ICONIC and ensuring its relevance to our employees, our customers and our brand. The framework prioritised two community issues upon which we wanted to focus - Social Inclusion and Environmental Protection. From there we rigorously assessed a group of potential partners in line with this Framework and as a result entered our first charity partnership with Thread Together.
Thread Together redistributes surplus clothing to people in situations of crisis including homeless people, victims of domestic violence, asylum seekers, indigenous communities, ex-inmates, and other vulnerable groups in the community. To date, THE ICONIC has donated over 50,000 items to Thread Together, which has already helped 12,500 people access new clothing.
With proceeds from all our employee sample sales going entirely to Thread Together, we have already donated $11,000 in 2019 and our team is also working its way through a roster of volunteering sessions at the Thread Together base in Banksmeadow, Sydney, including picking and packing orders for their community.
This is just the beginning of our partnership with Thread Together and our Community Committee are formalising their plan to help address Thread Togethers core needs beyond clothing donation including fundraising events for employees and customers, and helping with both skilled and unskilled volunteering opportunities for our team.
Other charitable contributions
THE ICONIC also contributes to other charitable organisations as a part of other sustainability initiatives or to respond to a crisis which has impacted our community, like a natural disaster, flood or drought. Recent initiatives include:
Giving Made Easy
Give your pre-loved clothes a second chance! You can now donate your unwanted clothes at any time and no cost. Find out more about this initiative and download your prepaid donation postage label here!
Community Standards and Participation Guidelines
We stand for respectful discussion and thoughtful comment. We encourage our followers to join the conversation, discuss the content we publish and what’s going on in the world around us, while ensuring our platforms are safe and inclusive. As such, these are the Community Standards and Participants Guidelines which THE ICONIC will uphold and expect all participants in our communities to abide by across all THE ICONIC’s interactive accounts, including Social accounts and editorial on Edition.