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Phyrtual

This story tells of the vision and development of the virtual social innovation environment Phyrtual.org. It describes the start of the vision back in 2002 inside a young, small non-profit organization created in 2001, the Digital Youth Consortium. It follows the initial efforts to start working on a website, the setbacks, the origins of the name, the transformation of the Consortium into the Fondazione Mondo Digitale, and the publication of the first Phyrtual concept in 2006. The story continues with the development of the website, the team, and the stabilization of the basic concept as a virtual social innovation environment. Finally, it reaches the beginning of the process of going public. This story is part of the latter process.